2025
Seeking to develop a new brand bible, PRITCH has been looking for partners to crystallize and define its key brand identity pillars, creating a book of meanings to help guide the brand through its repositioning and expansion into Ready-to-Wear and lifestyle categories.
[View..]
=
2025
Following a rebrand, it was time to work on how the brand translated its strategy and newly rediscovered identity to the web. From embedding storytelling elements into PDPs to creating a talking Sustainability page, the goal was to bring the luxury boutique shopping experience online.
[View..]
2026
A premium footwear brand, HOMIES, reached out to create a clearer brand system using the insights gathered since opening its international branch a few years ago. We looked into the routines and lifestyles of the two co-founders, brand’s business goals, influencer and partnership activity, retail partners, product matrix, and the wider ecosystem around the brand, defining a strategy that stripped away excessive layers of adjectives and gave birth to a new, minimal, and distilled brand.
[View..]
2025
A selection of emails created for PRITCH across Klaviyo flows and campaigns.
2025–2026
A glimpse into writing and wording.
[View..]
2025
A selection of ads created as part of a performance strategy across PPC, Paid Meta, and affiliate channels.
Prague, CR
2026
Shot on IPhone
The microtext in the image is not meant to be read, but is instead used to suggest an underlying system, logic, and additional informational depth behind the visual, even when none actually exists.
[View..]
Prague, CR
2026
Shot on IPhone
Craving ease, we shot this campaign without a rigid concept or the overworked need to intellectualize every frame in search of what the ‘author meant to say.’ Petra and us aligned on one rule only: no polished images.
[View..]
Istanbul, Turkey
2025
3 days of shooting for the brand’s e-comm. PRITCH did not like the initial styling direction prepared for the shoot, so I had to improvise. We removed unnecessary sexuality from selected looks and pushed the brand into a more restrained, refined image closer to its newly redeveloped identity.
[View..]
Istanbul, Turkey
2025
This campaign draws from the idea of afternoon tea and our decision to embed the brand’s British origins into its visual communication.
[View..]
Los Angeles, California
2023
The brief said sensual and tactile.
[View..]
Istanbul, Turkey
2025
Since content production takes up a substantial part of a marketing budget, treating a wholesale lookbook as a single-use asset never made much sense to us. That is why the visual solutions behind this one (from color to backgrounds to camera angles) were built to perform beyond the wholesale format alone, namely across the brand’s social channels.
[View..]
Berlin, Germany
2024
The goal was to create a series of teaser visuals functioning more as attention traps than conventional campaign assets. Alongside them, we introduced a brand-coded sound direction for the first time, borrowing from the language of ASMR through stretched leather, broken glass, low synthetic frequencies, and other tactile sounds designed to feel almost physically internal.
[View..]
Istanbul, Turkey
2024
A more inclusive casting direction became part of the PRITCH's repositioning. These are snapshots from a video of our model Charlotte announcing the upcoming drop.
[View..]
London, UK
2025
Red, the brand’s accent color, became the central element of the shoot: not only as a continuation of the brand’s identity, but also as a way of introducing the new collection built entirely around black and red pieces.
[View..]
Istanbul, Turkey
2024
In this campaign, the dynamic intentionally resists conventional gender readability. Protection, vulnerability, and emotional presence no longer belong to the expected body.
[View..]