Anastasia is a creative strategist working across e-commerce, brand, and digital.
With a background leading digital marketing, creative production, and e-commerce, she works closely with designers, developers, and marketing teams to deliver elevated digital placements, campaign storytelling, and product narratives across websites, newsletters, and other online channels.
Anastasia’s approach combines a clear creative perspective with a fluent understanding of user experience, allowing her to sustain cohesive visual expression of the brand across online platforms and translate brand into engaging, commercially effective digital environments.
With a background leading digital marketing, creative production, and e-commerce, she works closely with designers, developers, and marketing teams to deliver elevated digital placements, campaign storytelling, and product narratives across websites, newsletters, and other online channels.
Anastasia’s approach combines a clear creative perspective with a fluent understanding of user experience, allowing her to sustain cohesive visual expression of the brand across online platforms and translate brand into engaging, commercially effective digital environments.
Bachelor of International Trade
2016–2019
Brand & Marketing Director
Portugal, Remote
2026–Ongoing
Brought in to build and operationalize the marketing function from the ground up, covering team assembly, process design, and strategic direction. Established the marketing infrastructure including workflows, governance, and an integrated cross-channel calendar. Defined and led the go-to-market strategy, including the U.S. launch roadmap. Responsible for overseeing and development of brand documentation and all the creative output.
Freelance
Creative Strategist
Remote, On-site
2025–Ongoing
Working with fashion brands on the structure behind their creative and digital expression: from brand systems and user journey to copywriting and D2C product matrix.
Clients: HOMIES, Petra Ptackova, VIA Store.
PRITCH
Head of Digital & E-commerce
London, Remote
2023–2025
A global hybrid role covering digital marketing, social and content strategy, e-commerce performance, brand strategy, and content management. During my time at PRITCH, I scoped and managed the full marketing calendar across email, social, paid media, affiliates, content, and web. This included the redesign of the online store and a full rebrand, building the SEO and product content framework, establishing customer-journey tracking, and introducing cross-selling, up-selling, and AI-driven product recommendations. Product page design incorporated a storytelling approach distinguishing demi-couture from ready-to-wear, limited edition, and bestselling items, contributing to improved conversion, lift in PDP engagement, and reinforcing the new brand positioning. A key part of the role was managing the digital team, which consisted of designers, digital marketing specialists, social media, content and influencer teams, the e-commerce manager, developers, and external partners.
PRITCH
Content Director
London, Remote
2023 – 2025
Tasked with developing digital content strategy, briefing the production team on e-commerce, lookbook, and editorial imagery, defining the brand’s visual system and social media approach, and maintaining brand consistency across all digital channels.
GLAMI
Awareness Campaigns Manager
Prague, Hybrid
2022–2023
Managed a team on brand campaigns for the Baltic market, including awareness campaigns, acquisition campaigns, omni-channel launches, creative concepts development, and performance analysis. Handled partner collaborations with Google, Meta, and TikTok.
GLAMI
Performance Marketing Specialist
Prague, Hybrid
2020–2022
Developed multi-funnel campaigns across Meta, Pinterest, TikTok, LinkedIn, Google, and affiliate networks.
Last Updated on May 10th, 2026